How Fractional CMOs Are Reshaping Business Strategy written by Felipe Orrego read more at Duct Tape Marketing
Marketing Podcast with Mike Volkin In this episode of the Duct Tape Marketing Podcast, I interview Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes […]
Charting Profits: How a Clear Vision can Amplify Your Marketing Results written by John Jantsch read more at Duct Tape Marketing
A company’s vision is its roadmap for the future. It encompasses the organization’s long-term goals and aspirations and lays out its desired destination. Experience tells me that a successful vision is more than just an aspirational concept. It’s a practical, actionable plan that should guide every decision and action within your business, including your marketing strategy.
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