The Impact of Community

The Impact of Community written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over […]

The Impact of Community written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lloyed Lobo

Lloyed Lobo, a guest on the Duct Tape Marketing Podcast In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital.

His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change.

Key Takeaway:

Lloyed shares the impact and value of communities in personal, professional, and societal contexts. He shares some of his personal experiences and how the concept of community has helped him. Furthermore, he explains six common traits, referred to as “CAMPER” – Connection, Autonomy, Mastery, Purpose, Energy, and Recognition – which are crucial for building thriving and sustainable communities. It’s important to be consistent in community-building efforts, suggesting that true success often comes after a long series of efforts rather than a few attempts.