The Power Of Mattering written by Felipe Orrego read more at Duct Tape Marketing
Marketing Podcast with Jennifer Wallace In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She’s a frequent contributor to the WSJ and the Washington Post. Her upcoming book Never Enough: When Achievement Culture Becomes Toxic-and What […]
How Fractional CMOs Are Reshaping Business Strategy written by Felipe Orrego read more at Duct Tape Marketing
Marketing Podcast with Mike Volkin
In this episode of the Duct Tape Marketing Podcast, I interview Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment.
Key Takeaway:
The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. This model is necessary to develop a well-developed marketing strategy, which is crucial for companies looking to scale and succeed, and for this is important to refine messaging and conduct A/B testing to improve conversions. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI.
Questions I ask Mike Volkin:
- [01:41] Tell me about the experience of building and selling six companies.
- [03:54] How would you define a Factional CMO?
- [04:52] Have you seen a change in the marketplace for a
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